WHAT WE DO

CURATING: Brands approach me to research their extensive paper archives and extract documents that honor their history, highlight their core values, and tell their stories. After an extended period of research, I select documents that best reflect the brands’ DNA and cultural heritage. These documents are then used in the context of anniversary celebrations, brand exhibitions, or new product launches.

RESURRECTING: Some companies have changed hands so many times that their archives have been lost along the way and need resurrecting. On the occasion of their 100th anniversary, Maybelline (L’Oréal) sought to revisit the birth of their brand’s spectacular success. After six months of research across four New York libraries, I pieced together the history of Maybelline, delivering both a paper and digital archive comprised of over 500, carefully selected documents to be used in their anniversary campaign.

CREATING: On important anniversaries, brands approach me to create a 360-degree view of their business that captures their past, preserves their legacy, and prepares for what’s to come. Tracing the origins of these brands, I unearth their artistic inspiration and provide all necessary material, written and researched, to constitute both a physical and digital archive.